Description: Editor’s Viewpoint: Stepping into the All-Electronic Future...

Description: This article identifies why insurance innovations take so much effort and digs deeper into the underlying causes. It shows and explains the importance of taking an efficient, tactical, and intentional approach when innovating to avoid over-building and over-investing.

Description: At least 60 percent of households are now on the Do Not Call list, the level of telemarketing is down, but it still remains an effective marketing channel for insurance companies.

Description: This article provides summaries of the sessions sponsored by the Nontraditional Marketing Section at the recent SOA meeting in Orlando Florida. Topics included measuring sales success, professionalism and the cost of medical malpractice.

Description: This is the complete issue of the NewsDirect newsletter developed by the Marting and Distribution Section of the Society of Actuaires. It covers a variety of topics including sales of life insurance, direct mail campaigns and summaries of some conferences and symposiums.

Description: This article is about the concept of the Sentinel Effect SE—that selfselection process which directs unhealthy insurance applicants to apply for coverage at amounts where testing is not done, thereby minimizing the chances that their afflictions will be discovered.

Description: An actuary learns a lot about marketing when he took it on himself to rebrand a consulting service.